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We help athletic directors, coaches and club directors quantify the impact that they have on the experience of their athletes.

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Is your coaching style transactional or transformational? What’s the right balance, and how do you achieve it? Watch Ecsell Sports founder Bill Eckstrom’s latest TEDx Talk and learn what elite coaches do differently.

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Our 3-step Developmental Process

1. Measure Through Student-athlete Surveys

We look through the eyes that matter most: the student-athletes. Our web-based, anonymous surveys bring a voice to each athlete to understand the dynamic that exists between them and their coaches.

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2. Develop Through Growth & Performance

Growth is our game, so we document and provide actionable insights to ADs and coaches that lead to growth. Our in-depth reports tell you exactly what you're doing well and where you need to improve.

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3. Connect Through Sports Community

Your survey results are turned into a tangible plan of action for each coach. Then coaches can connect with our community to continue their learning journey together via our Ecsell Sports Learning Platform, an all-in-one development portal.

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With the help of our robust research methodology, we have identified these six coaching themes to be most crucial for improving the student-athlete experience. We then quantify a coach’s effectiveness within these themes and provide detailed, easy-to-understand reports to ADs and coaches. That report is your program’s playbook for consistent coaching growth.

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With one of the most extensive databases of coaching performance research in the world, we consistently analyze our data to identify and deliver informative insights. Our clients use this critical information to better understand their coaches’ impact on their athletes and further develop their athletic programs.

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Case Studies

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Athletic Director Case Study – Investing in the...

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Basketball Case Study – Doing More than Winn...

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Volleyball Case Study – Moving From Great to...

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School Administrators Case Study-Believe In Elite ...


White Papers

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State of the Student-Athlete Experience 2023-2024...

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Coaching Effect Survey – Measuring the Stude...

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Great ADs Start With Great Data...

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State of the Student-Athlete Experience 2022-2023...

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State of the Student-Athlete Experience 2021-2022...

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Overcoming Mistakes: 3 Ways Coaches Can Help...

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Psych Safety is Crucial to Student-Athlete Success...



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Communication The foundation for supporting the at...

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Athletes’ Growth and Confidence: Turning Mis...

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Building Trust is Key for Effective Coaching...

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Title IX and the Student-Athlete Experience...

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Making Game Winners Starts with Building Trust...

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Why Psychological Safety is Vital to Building Trus...

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Cardio for the Brain Above the Shoulder Success in...

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“Ecsell Sports is the first of its kind that has made me aware of my relational skills in coaching and how they impact my athletes and staff. Before Ecsell Sports, I was less aware of how my words and actions affected others. As I have grown with the support of Ecsell Sports, it’s been reinforced to me that coaching is less about Xs and Os or winning and more about relationships. My coaching has been elevated to a new level of elite.”

- Terri N.

Head Volleyball Coach

“As an AD, coaching coaches is one of the top responsibilities we have. Teaming up with Ecsell Sports provides multiple resources such as their professional library and the student-athlete survey. Taking time to listen to our student-athletes through authentic data collected has allowed us to improve methods in order to have a more positive impact on the student-athlete experience.”

- Brad M.

High School Athletic Director

“Our greatest priority in servant leadership is to create a culture that provides the best possible experience for our student-athletes. Our coaches and I are better leaders as a result of our continued partnership with Ecsell Sports. The Ecsell team have helped us quantify the degree to which we are impacting the student-athlete experience. We have seen clear improvements in our coach acumen since we have partnered with Ecsell Sports.”

- Dr. Mitchell S.

High School Athletic Director