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We help athletic directors, coaches and club directors improve the student-athlete experience.

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Watch Ecsell Sports founder Bill Eckstrom’s latest TEDx Talk and learn the difference between transactional vs. transformational coaching.
Elite coaches know. Do yours?

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Our 3-step Developmental Process

1. Measure Through Student-athlete Surveys

We look through the eyes that matter most: the student-athletes. So we begin with web-based, anonymous student-athlete surveys to understand the dynamic that exists between those athletes and their coaches.

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2. Develop Through Growth & Performance

Growth is our game, so we document and provide insights to ADs and coaches that lead to growth and improvement. And when coaches improve, teams improve. When this happens, the student-athlete experience improves.

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3. Connect Through Sports Community

We take the survey results and create a tangible plan of action for the coach, focusing on the areas in which there is the most opportunity for growth. Then we connect coaches with our sport community and give them access to our Ecsell Sports Learning Platform, which is an all-in-one development portal where coaches can constantly improve the student-athlete experience.

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With the help of our robust research methodology, we have identified these six coaching themes to be most crucial for improving the student-athlete experience. We then quantify a coach’s effectiveness within these themes and provide detailed, easy-to-understand reports to ADs and coaches. That report is your program’s playbook for consistent coaching growth.

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Our student-athlete surveys have allowed us to study and analyze input from more than 150,000 interactions between coaches and student-athletes. As a result, we consistently use our data to identify and deliver informative insights that our clients can use to understand your coaches’ impact on their athletes and further develop their tailored coaching methods.

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Case Studies

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Athletic Director Case Study – Investing in the...

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Basketball Case Study – Head Coach Focuses o...

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Volleyball Case Study – Moving From Great to...


White Papers

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State of the Student-Athlete Experience...



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50 Years of Fair Play Title IX marks 50 years of c...

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Making Game Winners Building trust between coach a...

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Get on the Bus Why Psychological Safety is Vital t...



Our “thing” – what we offer – is insight. Priceless, life-changing insight into the state of athletic programs and the coaches who influence student-athletes during their most formative years. Let us help your good coaches grow by offering them the skills and best practices to make them great coaches.

Talk to an expert

The Ecsell Sports, AD Clinic is not just another conference – it’s an action-packed day of inspiration, learning, and growth! You’ll hear from some of the most successful and innovative leaders in the world of athletics, including Ed Molitor and Dr. Clint Longenecker, who will provide you with the tools and strategies to build a winning culture, develop your coaching staff, and provide your student-athletes with the best possible experience.

So come join us for a day of inspiration, education, and fun – you’ll leave feeling energized, empowered, and ready to take your athletic program to the next level!

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“Ecsell Sports is the first of its kind that has made me aware of my relational skills in coaching and how they impact my athletes and staff. Before Ecsell Sports, I was less aware of how my words and actions affected others. As I have grown with the support of Ecsell Sports, it’s been reinforced to me that coaching is less about Xs and Os or winning and more about relationships. My coaching has been elevated to a new level of elite.”

- Terri N.

Head Volleyball Coach

“As an AD, coaching coaches is one of the top responsibilities we have. Teaming up with Ecsell Sports provides multiple resources such as their professional library and the student-athlete survey. Taking time to listen to our student-athletes through authentic data collected has allowed us to improve methods in order to have a more positive impact on the student-athlete experience.”

- Brad M.

High School Athletic Director

“Our greatest priority in servant leadership is to create a culture that provides the best possible experience for our student-athletes. Our coaches and I are better leaders as a result of our continued partnership with Ecsell Sports. The Ecsell team have helped us quantify the degree to which we are impacting the student-athlete experience. We have seen clear improvements in our coach acumen since we have partnered with Ecsell Sports.”

- Dr. Mitchell S.

High School Athletic Director