Leading the Student-Athlete Experience



The Ecsell Sports, AD Clinic is not just another conference – it’s an action-packed day of inspiration, learning, and growth! You’ll hear from some of the most successful and innovative leaders in the world of athletics, including Ed Molitor and Dr. Clint Longenecker, who will provide you with the tools and strategies to build a winning culture, develop your coaching staff, and provide your student-athletes with the best possible experience.

So come join us for a day of inspiration, education, and fun – you’ll leave feeling energized, empowered, and ready to take your athletic program to the next level!


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The AD clinic is designed for Athletic Directors and administrators at all levels who are looking to enhance their leadership skills, develop a successful athletic program, and create a positive experience for their staff and student-athletes. Whether you’re a seasoned veteran or a newcomer to the field, this clinic offers valuable insights, strategies, and tools to help you take your personal game and your program to the next level of success.

By attending this conference, you’ll gain valuable knowledge and insights into critical topics related to athletic leadership. Our expert speakers will cover best practices in effective communication, feedback giving, trust-building, collaboration promotion, and creating a psychologically safe environment. You’ll leave with practical strategies and tools that you can immediately apply in your role as an athletic director or coach, and help drive the success of your athletic program.

If you are outside of Nebraska, please use this link to register.

If you are a Nebraska athletic director please use this link.



KEYNOTE // Best Practices of Great Leaders in Sports: A Look in the Mirror for Administrators & Coaches

Clint Longenecker, PhD, is a Division I Athletics veteran of almost 50 years. He’s a renowned speaker and a bestselling author of The Two-Minute Drill: Lessons on Rapid Organizational Improvement. Kick off the day with Dr. Clint’s inspirational talk designed to develop ADs, coaches, and administrators’ “personal leadership process.” He’ll help attendees take their personal game and their programs to the next level of success while always keeping a laser focus on what is most important – enhancing the experience of student-athletes.


KEYNOTE // Victory Undefined is Victory Unfulfilled

At the end of the day, Ed Molitor’s highly energetic talk will leave you inspired. With nearly three decades of leadership experience in athletics and business, including coaching NCAA Basketball, Ed understands the potential and pitfalls of leadership at every level. Ed will share stories and lessons from his experience coaching and mentoring athletic directors at the high school and collegiate levels. He’ll discuss challenges and practical takeaways, including his VICTORY Defined framework for creating an exceptional experience for student-athletes.

Bill Eckstrom

Founder of Ecsell Sports

Bill Eckstrom, the founder of Ecsell Sports, has a proven track record in leadership training programs, with over 27 years of experience in sales production and leadership roles. In 2008, he established the Ecsell Institute to improve leadership training and later founded Ecsell Sports to cater to the unique needs of the athletic world. Bill’s passion for growth and performance led him to write a best-selling book on the subject, and his viral TEDx talk on growing through complexity has inspired leaders worldwide. With his unique approach to leadership, Bill is a sought-after speaker who will leave a lasting impact on any audience.


President of Ecsell Sports

Sarah Wirth is the President of Ecsell Sports and a renowned coaching and leadership expert with 20 years of experience. She takes an analytical approach to understanding the skills and talents of high-performing sports leaders and constantly provides clients with new methods for leading and coaching. Sarah has presented to executives from organizations like Mercedes-Benz and Ritz Carlton. She is also the author of the best-selling book, The Coaching Effect.


BREAKOUT // Coaching Coaches: What Coaches Need from Today's AD

Mitchell Stine is a Certified Master Athletic Administrator and experienced administrator with a passion for helping coaches succeed. He has worked as an Activities Director and in various administrative roles in Nebraska, earning accolades and recognition for his leadership skills. In his breakout session, Mitchell will discuss the essential skills and strategies needed to effectively support coaching staff. Participants will learn about the positive impact of effective feedback, clear communication, providing necessary resources, and professional development opportunities.


BREAKOUT // The Foundation of a Positive Experience: Connection Starts with Intention

Keith Wahl is a highly accomplished coach and athletic administrator. He has coached State Champions, Regional/District Champions, and League Champions in baseball. He is also the author of the Well Coached series and has served the baseball community in various roles, including as a member of the Colorado Dugout Club Advisory Board. At the Ecsell Sports AD Clinic, Keith will lead a breakout session on the importance of trust and intention in building strong relationships between ADs and their team members.


BREAKOUT // Coaching Coaches: What Coaches Need from Today's AD

Christina Boesiger is an experienced teacher and outstanding volleyball coach who has been teaching at Norris School District since 1999. She holds degrees from Nebraska Wesleyan University and Doane College. Christina and her husband have two daughters and reside just south of Norris. In her breakout session, she will discuss the important skills and strategies necessary for ADs to effectively support their coaching staff, such as providing effective feedback, clear communication, necessary resources, and professional development opportunities.