Stacia Jorgensen

Stacia Jorgensen brings an array of experiences and invaluable expertise in data collection, analysis, and research reporting to the Ecsell Institute as the Executive Director of Research.

As part of her role, she leads all research initiatives for both Ecsell Sports and Ecsell Institute. Her work includes creating Ecsell’s coaching performance assessments and was instrumental in helping Ecsell translate coaching into a series of measurable metrics. Stacia’s goal is to help Ecsell’s clients discover actionable insights surrounding coaching effectiveness that allow them to achieve the highest performance levels. Her research discoveries now provide leaders with a never seen before view of team performance that is changing how teams are coached, led and inspired.

Before moving into her role with Ecsell, Stacia led a non-profit academic research organization for nearly 13 years. Additionally, she has consulted with many for-profit organizations looking to improve their data collection methodologies and design procedures for sharing their data in meaningful ways. Stacia has expertise in both qualitative and quantitative data collection methodologies.

Stacia received a Master of Arts in Sociology from the University of Nebraska-Lincoln. In addition to her experience in collecting data, she also teaches undergraduate level Sociology courses. While her heart lies with Research Methods and Applied Sociology courses, she has also taught courses on the Sociology of Sport, Marriage and the Family, and the Sociology of Crime. This academic background in Sociology influences Stacia to look at Ecsell’s coaching research beyond simply numbers but from a human behavior and real-world perspective.

She resides in the mountains outside of Salt Lake City, Utah with her husband, two spunky teenagers, and three dogs.