In pursuit of a world where every student-athlete can thrive under positive impact coaches, Ecsell Sports compiles a comprehensive, annual analysis of the student-athlete experience.
The 2023-2024 report delves into three vital relationship domains within athletic programs:
- The coach-to-athlete relationship
- The athletic director-to-coaching staff relationship
- The parent-to-athletic program relationship
These relationships are examined through the lens of six behavioral coaching themes, with each theme serving as an essential element of the overall student-athlete experience.
This paper illuminates the multifaceted dynamics that shape the entire student-athlete journey, offering a 360-degree perspective on how coaches, athletic directors, and parents collectively influence the success and well-being of student-athletes.
The findings and recommendations within this report aim to help athletic programs create an environment where every student-athlete can flourish, and every coach can inspire greatness.
