Building Trust is Key for Effective Coaching

Trust is the firm belief in the character, reliability, truth, ability, or strength of someone or something. In the context of athletic programs, trust is a fundamental factor that shapes the dynamics between both coaches and their athletes, and leaders and their coaching staff. Trust-based relationships contribute to improved performance, increased engagement, and overall happiness of student-athletes. This paper explores the findings of Ecsell Sports’ research to highlight the importance of trust in coaching effectiveness.